Season 2: Episode 1: The Success of Mcdonalds and Cod Wars

Season 2: Episode 1: The Success of Mcdonalds and Cod Wars

The Softbrains are back for Season 2 with a delicious mix of fast food and fresh fish. Clarke details the history and marketing of Mcdonalds that has made it the golden arched beast that we know today. Not only how they became so successful but how they maintained that success. She also touches on McDonalds’ slogans, their on and off relationship with Disney and their run in with fraud.
After talking about the Filet o’ Fish, Justin takes us to fish filets, specifically cod filets. Starting in the early 1900’s there has been several ‘cod wars’ between Iceland and the United Kingdom, fighting over the desirable waters that sit between the two countries. Justin gets into boat ramming, net cutting, NATO threats and all of the details that make the Cod Wars one of the strangest wars in recent human history. Back with a banger, check it all out in Season 2: Episode 1: The Success of Mcdonalds and Cod Wars

The oldest operating Mcdonalds, built in 1953
The original paper cup nose Ronald Mcdonald
McLobster, sold in Eastern Canada and New England region
Mcdonalds Monopoly peel off tokens that led to a $24 million fraud case in 2000.

A cod fish
Expansion of the Iceland territorial waters.  From Iceland internal waters to the 200 nmi expansion (current extent of EEZ) in 1975
Net cutter in action
Icelands “Odinn” and UKs “Scylla” ramming into one another in the North Atlantic